Does your website create that much wanted “Oh Yes!” moment? The “Oh Yes!” moment is that split second when a bride on her first visit to your website says to herself: “Oh yes! This is the company I’ve been looking for!” Brides are planning the most important day of their lives. They want the very best, and your website absolutely must make a great first impression. If not, she will just click her “back” button and look for something better. Are you frustrated that couples will not return your calls after they make an inquiry at your website? Maybe your website did not create enough of the “Oh Yes!” moment to make them want to talk with you on the phone. Yes, that really is how it works!

Action Item:

Compare your website to that of 5-7 of your competitors. Make notes about what you like and what they are doing that you are not. Where are the opportunities to capitalize on their weaknesses?

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