Having a mobile-friendly website is a very important variable in your Internet marketing strategy – and overall online marketing SUCCESS. I recently reviewed a Google Analytics account and more than 60% of the traffic was coming from either a smartphone or tablet. Wow!

On top of that, Google has been saying for over a year that “mobile-friendliness” is now a ranking factor.

Have you tested your website using the Google mobile-friendly test? It’s part of Google Webmaster Tools. Give it a try!


Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.

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