Even the best of the best can’t close every sale. That said it can be helpful to know why a couple didn’t choose you.
They won’t always tell you or necessarily be honest, but they might. I recommend that you create a follow-up system that asks!
Send couple’s who made inquiries and that you communicated with a quick survey. Maybe just 4 or 5 questions.
You might gather some interesting information that helps you close more sales in the future.
I’ve also seen this technique resurrect what was thought to be a lost sale.
If you want to get sophisticated, tools like Survey Monkey make it easy to create online surveys. https://surveymonkey.com
You can also create surveys easily using online form tools like Cognito Forms. https://cognitoforms.com
Questions? Email me at chris@bookmoreweddings.com
