Q: Chris, we’ve been using Facebook for a few years and still we don’t seem to get much from our business page. Can you take a look and give us some guidance?
A: Sure thing!
(1) Profile Configuration
Configure your profile information properly, with a description of your business and link to your website. Everything should be filled out properly. Use these Facebook Best Practices. https://iawip.com/best-practices-facebook-01/
(2) Appropriate Images
A picture says 1000 words, right? Create and use an eye-catching thematically appropriate graphic cover image. Same for your profile image. You’re a wedding caterer – it’s all about the food, right? You’re not properly communicating that right now. It’s actually a “disconnect.”
(3) Large Graphics
Use large, crisp, colorful graphics with your posts. Your website has a bunch of GREAT pictures of food. Use the same in your Facebook posts. We recommend images that are at least 775×445 pixels. Create some photo ALBUMS with the different types of food you offer couples! Add some testimonials to each post (and in the album images!). Put your phone number in the post content.
(4) Consistently Post
Post regularly. Your last post is more than 45 days ago. #ouch. This isn’t going to cut it. Arguably, a bride/groom might wonder if you are still in business. We looked at some of your competitors and one of them is posting daily. This puts you at a competitive disadvantage. A BEST PRACTICE is to post at least 3x a week. Post daily if you can. Tools like Hootsuite make it easier to create and SCHEDULE posts. http://hootsuite.com
(5) Follow the ABCs of Social Posting
Post high-quality content that (a) couples will find helpful, (b) clearly communicate that YOU ARE AN EXPERT at what you do, and (c) link back to your website. Lean towards helpful information vs. “sounds-like-an-advertisement.”
(6) Hire Someone To Do It For You
If you’re not into Facebook or social media, or don’t have time to do this and do it properly, either hire someone to do it for you or take your Facebook page down. An improperly configured and outdated Facebook page will hurt your business and brand, YES HURT IT, especially when brides/grooms compare you to another well managed and active Facebook page.
“I’ve worked with Chris for 15+ years and when I wanted to upgrade my dated website he was the natural person to make it happen. In addition to the technical support, I needed his marketing insight and SEO expertise which are second to none. Reach out to Chris if you want better results from your website and internet marketing.” - George Banfalvi, Owner, Fifth Avenue Events & Entertainment
“Chris has always been a trusted resource of valuable internet marketing guidance and information for more than 15 years. Reach out for one of his complimentary Discovery Sessions, you’ll be glad you did.” - John Cover, Owner, Reflections Event Group
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals and coach at Build Your Wedding Business.
I am a published Amazon author and my book "100+ Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and Book More Weddings" has helped thousands of wedding professionals reach more engaged couples and book more weddings.
I have been an educational speaker at the WeddingMBA, Association of Wedding Gown Specialists, Association of Bridal Consultants (ABC), Association for Wedding Professionals International, and many local groups such as the Charlottesville Wedding and Event Professionals and the Bellingham Business Association.
I am a wedding industry marketing veteran with more than 25+ years of experience marketing to engaged couples.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
I also offer wedding business owners and managers a virtual consulting/coaching program, learn more here: Build Your Wedding Business.