Ask an Expert: What Is The Difference Between Likes and Followers at Facebook

** LIKES **

When a user clicks the “Like” button on a Facebook Business Page or a post, they are indicating that they appreciate the content and/or are showing support for the Page.

Liking a Page or a post does not automatically mean that the user will see updates from that Page or person in their Facebook News Feed. However, it does increase the likelihood of the Page’s content being shown to that user.

Likes contribute to the overall popularity and visibility of a Page or post, as they are counted as engagement metrics. Pages with more likes tend to have higher credibility and are more likely to attract new followers.


When a user chooses to “Follow” a Facebook Business Page they are indicating that they want to see updates and posts from that Page in their News Feed in the future.

Following a Page makes it more likely that the user will see updates and content from that Page in their News Feed regularly, provided that the Page’s posts are not hidden or restricted by Facebook’s algorithms.
Followers are more likely to see updates and content from the Page or person they follow, making this relationship more direct and consistent compared to simply liking a Page or post.


While both likes and followers contribute to a Page’s visibility and engagement metrics, followers have a more direct impact on the visibility of a Page’s content in users’ News Feeds, making it more likely that they see updates regularly. Likes, on the other hand, indicate support or appreciation for a Page or post but are not as powerful as a follow when it comes to a user seeing the future updates/posts at your business page.

Likes = Good
Follows = Even Better!

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