A lot of people tell me that they do not get very good or consistent results from Facebook. In most cases, the reason is that they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.
Is your post upbeat? Facebook business pages are no place for a negative vibe! Keep it positive so that it is always a positive reflection on your business.
Do you test different times when you post to see what gets the most REACH and interaction? Most people check Facebook during their lunch break at work or after dinner.
Are you using tools to help you manage your Facebook posts, like Hootsuite? http://hootsuite.com
Does your post include/use a call-to-action?
Do you link to other interesting content from time to time? “It’s all about you, but it’s not all about you!”
Do you ask your followers or “fans” for feedback?
Are you monitoring and measuring key metrics using Facebook Insights?
Do you respond to Facebook messenger inquiries in a timely manner?
Have you considered a targeted Facebook “boosted” post to extend the reach for some of your posts? Boosted posts reach more of your followers as well as others that you can selectively target. You can “boost” a post for as little as $20.00.
From time to time, remember to post a link to your Instagram page, blog posts, email newsletter subscription form, or other online touch-points.