A lot of people tell me that they do not get very good or consistent results from Facebook. In most cases, the reason is that they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.

Is your Facebook profile up-to-date, including an appropriate link back to your website or a landing page?

Are you posting consistently? Once a day, twice a day, or three times a week? Whatever you do, do it consistently.

Are you posting in the morning? Morning posts are reportedly the most effective and have the longest “Facebook life” or “traction.”

Every audience is different. Test posting at different times of the day to learn what times get you the best results.

Do you post a variety of content (not the same thing over and over)?

Does your post use both words and pictures? Remember video!

Is there a link back to your website in the majority of your posts?

Posting high-quality, interesting content will help your business page get more likes!

Post a graphic from time to time that asks people to LIKE your page.

Mix up your post length. Short posts (100-120 characters) and long posts (150+ words) seem to get the best results at Facebook. What you want to communicate will determine your post length. There are no absolute rules when it comes to Facebook post length.

Is your post relevant to your audience?

Is your post interesting to your audience?

Do you use a link in the first three lines of your post and then again at the end of it?

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