Facebook Advertising 101
Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is $500. The campaign definitely worked and the company got more phone calls and more online inquiries. It paid for itself the first day it went live. My research was focused on reaching even MORE people without increasing the monthly budget. I love a challenge!
I think Facebook advertising works very well, if you know what you’re doing and take the time to set-up your campaigns very carefully. I also used a KILLER graphic. If you saw it in your Facebook feed it would get your attention and you’d “like” it too.
If you don’t understand BEST PRACTICES at Facebook you’re just throwing money into a blowtorch.
Lyfe Marketing has the best overview and guidance I’ve come across. Their “10 Essentials to Running Successful Facebook Ads” is worth checking out if you are thinking of doing some Facebook advertising *or* you want to fine-tune what you’re already doing.
10 Essentials to Running Successful Facebook Advertising
"Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations
“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care
Greetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals.
If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.
I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.
You can learn more about me here. You can reach me anytime by phone at (978) 325-2983.
