Your email signature is a powerful way to promote your business and drive traffic to your website. It is virtually on auto-pilot and working for you 24/7/365. In my opinion, an email signature is “prime real estate” for marketing. Used effectively, an email signature can drive traffic to your website, promote a special, and of course link to your social media touch-points. The opportunities are virtually limitless.
Add a link to important pages at your website, like an FAQ or About page, photo galleries, or your blog. Do not assume that just because someone has already visited your website that they have visited these important pages (and if so, what if they have!).
Tools like WiseStamp and Mail Signatures (see Resources below) make it easy to customize an email signature for virtually any email platform (i.e., Gmail, Outlook, etc.).
You probably send thousands of email messages a year! It is now time to take your email signature to the next level!
Sample Email Signature from WiseStamp: