Psychologically, people buy benefits and then support their buying decision with features.

I also think of this as people buying on EMOTION and then supporting that decision with LOGIC.

In the wedding industry (and others), savvy marketers who want the best results “sell the sizzle, not the steak.”

Download this “Benefits vs. Features” worksheet that will help you optimize your marketing message and clearly identify benefits and their related features. Use this information to review the marketing message at your website and throughout your marketing and sales.

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