A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website. And for good reason, engaged couples have A LOT of questions! Answering questions gives couples better insight and confidence in your business.

Properly written, I think a FAQ page is also a very powerful SALES page.

Frequently Asked Question pages also help to pre-qualify prospects and as a result will support getting better quality inquiries. Be sure to put a big call-to-action at the bottom of your FAQ page, this is where couples are likely ready to take the “next step” and make an inquiry!

Action Items

Create or review and update your current FAQ page. At the end of every few FAQS put a call-to-action and link to your contact option. Weave testimonials into your FAQ page as “social proof.”

Take individual FAQS and publish them individually as social media posts with a link back to your full FAQ page or contact page.

Create a downloadable PDF “take-away” with all of your FAQS. Offer it at your website and/or send it to couples who make an inquiry.

Resources

If you use WordPress consider the Acronix FAQ plugin. It’s easy to use and SEO friendly. https://wordpress.org/plugins/arconix-faq/

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