If you do this regularly you’ll probably pick up 4 to 6 weddings a year. Maybe more!
Go through your old leads and send an email to people who made inquiries at your website but you didn’t book the wedding.
I call this the “Checking Back” email.
It’s not a big email.
It’s short.
I usually send them 30 days after the last contact with a prospect where I initially thought I lost the business.
You might send an email and call them on the phone.
You might also ask for a referral. “If you know anyone getting married, we greatly appreciate referrals!”
Subject Line: <Your Name Here> Checking Back
“Hi #####,
You had reached out to us last <date of initial inquiry> and I’m just checking in to see if you found the <your services here> you wanted for your wedding.
I hope all is well with you!
Best wishes,
Your Name
Your Phone / Text Number
Your Website Link
Your Facebook Page Link
p.s. If you know anyone getting married, we greatly appreciate referrals!
POWER TIP: Use a tool like Boomerang to see if and when someone opened your email message.
