Instagram gives you the option of changing a personal account into a business account. It is a great way to enhance your business feed at Instagram and it is still free.

First, it gives you more insight with advanced analytics than a personal account.

Second, it allows you to post directly to Instagram using popular social media management tools like Hootsuite or SmarterQueue (see Resources below).

When social media management becomes less complicated, it is easier to consistently post. This is a key factor in social media success.

Action Item:

Upgrade your company’s Instagram page to a business account. You can find this option under the settings after logging into your Instagram account. Select the three dots icon at the top right of your mobile screen. The option is below “Account” and just before “Privacy and Security”.


Hootsuite social media management:

Smarter Queue social media management:

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