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Book More Weddings

Disengaged! Whistleblowers at The Knot Claim Company Swindles Advertisers

by Chris Jaeger

The Knot has been accused of systematically swindling clients for years — from major corporate retailers like Macy’s to mom-and-pop caterers and dressmakers.

The Knot Letter to Customers (August 2023)

by Chris Jaeger

Tim Chi’s letter to customers of The Knot WeddingWire.

Forbes Magazine on The Knot WeddingWire Controversy

by Chris Jaeger

Here is a link to the article Forbes Magazine wrote about The Knot/WeddingWire: “How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes”

Is The Knot a Scam?

by Chris Jaeger

Is The Knot a scam? These insiders say YES it is.

Insider: The Knot is Losing Its Shine as the Best Place for Wedding Vendors to Advertise

by Chris Jaeger

The Knot is Losing Its Shine as the Best Place for Wedding Vendors to Advertise

Insiders Rat Out The Knot & WeddingWire

by Chris Jaeger

Well, it finally happened. People inside of TheKnot and WeddingWire are ratting it out.

How to Get More Wedding Clients (and Book More Weddings!)

by Chris Jaeger

It’s one of the more frequently asked questions that I get: “Chris, can you give me some ideas on how to get more wedding clients and book more weddings?”

How to Book More Weddings: A Free 100 Day Program

by Chris Jaeger

Do you want more leads? Do you want to book more weddings?

Important Message About Google’s Ranking Algorithm (and your website rankings)

by Chris Jaeger

Your Google rankings just tanked! Ouch. Here’s what to do.

How to Book More Weddings: It’s Not Always About Price

by Chris Jaeger

It’s not always about price.

How to Book More Weddings: Using the Law of Reciprocity

by Chris Jaeger

There is a powerful principle called the Law of Reciprocity that can help you book more weddings.

Marketing to Engaged Couples: Strategies to Book More Weddings

by Chris Jaeger

When it comes to marketing to engaged couples planning their wedding, effective marketing strategies can make all the difference.

Book More Weddings By Understanding Your “Buyer’s Journey”

by Chris Jaeger

If you want to book more weddings, understanding the buyer’s journey, or in this case, an engaged couples vendor selection journey, is critical to your success.

Do This (and Book 4 to 6 More Weddings a Year)

by Chris Jaeger

If you do this regularly you’ll probably pick up 4 to 6 weddings a year. Maybe more!

Tips to Optimize Your Storefronts at WeddingWire and The Knot

by Chris Jaeger

Keeping your storefronts at The Knot and WeddingWire optimized will help you get the best return-on-investment. Here is some excellent guidance from WeddingPro.