The Knot has been accused of systematically swindling clients for years — from major corporate retailers like Macy’s to mom-and-pop caterers and dressmakers.
Tim Chi’s letter to customers of The Knot WeddingWire.
Here is a link to the article Forbes Magazine wrote about The Knot/WeddingWire: “How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes”
Is The Knot a scam? These insiders say YES it is.
The Knot is Losing Its Shine as the Best Place for Wedding Vendors to Advertise
Well, it finally happened. People inside of TheKnot and WeddingWire are ratting it out.
It’s one of the more frequently asked questions that I get: “Chris, can you give me some ideas on how to get more wedding clients and book more weddings?”
Do you want more leads? Do you want to book more weddings?
Your Google rankings just tanked! Ouch. Here’s what to do.
It’s not always about price.
There is a powerful principle called the Law of Reciprocity that can help you book more weddings.
When it comes to marketing to engaged couples planning their wedding, effective marketing strategies can make all the difference.
If you want to book more weddings, understanding the buyer’s journey, or in this case, an engaged couples vendor selection journey, is critical to your success.
If you do this regularly you’ll probably pick up 4 to 6 weddings a year. Maybe more!
Keeping your storefronts at The Knot and WeddingWire optimized will help you get the best return-on-investment. Here is some excellent guidance from WeddingPro.