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Why You Should Use the Google Search Console

The Google Search Console is a free Internet marketing tool from Google that monitors your website and will alert you if it finds anything that might adversely impact your visibility and rankings at Google. If you care about your visibility and findability at Google you want to use it.

Inspiration: Promotional Rack Card

I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.

5 Things Couples Are Looking for at Your Website

When I do website reviews I look for a lot of things, but these are the first 5 things I look for at a website, the same that a bride or groom visiting your website is looking for, at least initially. If you don’t have these 5 things right everything is an uphill battle and it will be harder for you to book more weddings.

Inspiration: A Great Blog Post Idea

Blogging has many benefits and it’s a shame I don’t see more people actively blogging. Sure it takes creativity, writing skills, and time. But the payoff is certainly worth the investment. Blogging can help you get better rankings at Google. Blogging will help you get more inquiries and book more weddings.

“Packages” Will Help You Book More Weddings

Most couples planning a wedding have never done it before. To say it can become overwhelming is an understatement. There are so many choices, so many options, and the pricing can be confusing. And when parents who are helping to pay for the wedding get involved, yikes – it can get crazier, more stressful and chaotic. This is where “packages” can really help you BOOK MORE WEDDINGS.

Facebook Advertising 101

Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is $500.

Tip of the Week – Attend the WeddingMBA

Tip of the Week – Attend the WeddingMBA

Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding industry.

Showing Support for LGBTQ

Showing Support for LGBTQ

Showing support for the LGBTQ community and marriage equality is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas of where you can use it.