Why You Should Use the Google Search Console

The Google Search Console is a free Internet marketing tool from Google that monitors your website and will alert you if it finds anything that might adversely impact your visibility and rankings at Google. If you care about your visibility and findability at Google you want to use it.

Ask An Expert: Google Will Not Robocall You

Q: Chris, we got a robocall from Google that said our website wasn’t showing up at Google and that we needed to take action immediately by calling back a phone number that was left in the message. Is this a scam?

Inspiration: Promotional Rack Card

I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.

Improve Your Writing

Clear up confusion between commonly misused words. Stop making embarrassing writing mistakes. Learn how to easily become a better writer! Free download from Writing Explained.

8 Important Data Points in Google Analytics

There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.

Inspiration: Promotional Rack Card

I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.

5 Things Couples Are Looking for at Your Website

When I do website reviews I look for a lot of things, but these are the first 5 things I look for at a website, the same that a bride or groom visiting your website is looking for, at least initially. If you don’t have these 5 things right everything is an uphill battle and it will be harder for you to book more weddings.

Inspiration: A Great Blog Post Idea

Blogging has many benefits and it’s a shame I don’t see more people actively blogging. Sure it takes creativity, writing skills, and time. But the payoff is certainly worth the investment. Blogging can help you get better rankings at Google. Blogging will help you get more inquiries and book more weddings.

Improve Conversion Using an Announcement Bar

Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.

Facebook Advertising 101

Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is $500.

Tip of the Week – Attend the WeddingMBA

Tip of the Week – Attend the WeddingMBA

Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding industry.

Showing Support for LGBTQ

Showing Support for LGBTQ

Showing support for the LGBTQ community and marriage equality is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas of where you can use it.

It’s All About One Thing – Conversion

Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.