What is Phishing (and how to avoid identity hacks)

“Phishing” is a technique used by hackers, often using an email message, that attempts to trick you into doing something and thereby compromising your private information or gaining access to your PC. Phishing email messages may ask you to click on a link...

Selling to Brides and Grooms (Book Recommendation)

You might be a seasoned sales pro and have years of marketing and selling to brides under your belt. Others are relatively new to the whole thing. Whichever bucket you fall into the process of optimizing your sales system and sales presentations and closing more sales...

Marketing Communication: Using We vs. Us

I don’t know why some people do it, but I see it WAY TOO MUCH and it’s CRAZY. If you’re a single-person operator, like a wedding DJ, wedding photographer, or even a wedding planner, and pretty much a one-person company, stop using “we”...

Six MUST AVOID Topics on Social Media

Properly using social media can help you grow your wedding business, but it can also tank your brand in less time than it took the Titanic to sink. It’s important to be very careful about what you publish online – anywhere – but for today we’re talking about social...

Recommended Website Hosting

Recommended WordPress Website Hosting: Finding high-quality hosting for your website can be a nightmare. I moved my sites to this hosting company after being a Hostgator and Go Daddy customer for years.

“High-Impact” Facebook Post Ideas

Carefully planning your social media posts at Facebook will help you get more likes, comments and shares. It also creates a better impression on your brand. Here are five (5) powerful things you can post that get great results. Don’t forget to link back to your...