Not Getting Inquiries From Your Website? Check Using FOSTER
If you are not getting the inquiries you once did, it’s a good time to check your website using FOSTER.
Why You Should Use the Google Search Console
The Google Search Console is a free Internet marketing tool from Google that monitors your website and will alert you if it finds anything that might adversely impact your visibility and rankings at Google. If you care about your visibility and findability at Google you want to use it.
Wedding Network Members
Do you have questions about your Internet marketing? Expert advice is only a click away!
Ask An Expert: How To Show Up in Google Local Maps
Q: Chris, we don’t rank very well, actually we don’t show up at all, on Google maps. Our competition is. We’re not sure what to do? Any advice?
Online Tools to Manage Images
Here are a few tools I use for quick online image management.
Why You Should Use a Business Profile at Instagram (and how to switch from a personal to business profile)
There are two types of accounts or “profiles” at Instagram; a personal profile and a business profile. For most businesses in the wedding industry a business profile is the best choice. Here’s why I recommend using a business profile at Instagram and instructions for changing a personal profile to a business profile.
Ask An Expert: Google Will Not Robocall You
Q: Chris, we got a robocall from Google that said our website wasn’t showing up at Google and that we needed to take action immediately by calling back a phone number that was left in the message. Is this a scam?
Inspiration: Promotional Rack Card
I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.
Watch Out for These 3 Internet Marketing Scams
I love the Internet. I hate the Internet. You probably know what I’m talking about. Today I want to share three ACTIVE Internet marketing scams.
Recommended Tools: WordPress Backups
Even if your hosting company says they are backing up your website it’s a good idea to have your own backup and disaster recovery plan in place.
Ask an Expert: Recommended Malware Protection for Computers
Q: Chris, what do you use for malware protection on your computers?
Book More Weddings in 2019: Internet Marketing Best Practices – Part 4
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 4 of 4.
Book More Weddings in 2019: Internet Marketing Best Practices – Part 3
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 3 of 4.
Book More Weddings in 2019: Internet Marketing Best Practices – Part 2
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 2 of 4.
Terms You Should Know: WordPress
This WordPress Glossary is a great online resource for understanding WordPress. Beginners and seasons experts will find this to be valuable information.
Book More Weddings in 2019: Internet Marketing Best Practices – Part 1
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 1 of 4.
8 Important Data Points in Google Analytics
There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.
Get Ready for 2019: Website Self-Review (Part Two)
Last week I shared ten things you can review at your website to make sure you are getting the best results and turning couples who visit into inquiries and sales. Here are ten MORE things to look at.
Get Ready for 2019: Self Website Review (Part One)
Better results from your website don’t come magically, it takes a lot of work. Here are ten things to look at this week. With things slowing down a bit as we approach the end of the year, now is a great time to look at these things.
What Are STRONG Passwords (and why you should use them)
Email security is serious stuff. Please don’t take it lightly. If your email account is compromised it WILL create a litany of problems, and they will all negatively impact how you communicate with the world – and your customers.
More Wedding Industry Statistics from The Knot
More wedding industry statistics from The Knot.
The Knot Posts “Average Costs per Vendor” for Engaged Couples
Agree with these numbers or not, knowing the marketplace and what consumers are reading is important to your business. Here are some numbers from a recent post at The Knot that talked about average wedding vendor prices.
Ask An Expert: Can I Use Bridal Show Email Lists?
Q: “Chris, can I use the email address list I got from the bridal show we recently exhibited at? They gave it to me and said that I could.”
Cut & Paste Privacy & Terms of Use Statements
Every website should have a privacy policy, terms of use, and EU GDPR compliance statement. Here’s one that you can easily cut-and-paste into your website.
Tip of the Week: How to Easily Track Your Google Rankings
Tracking your search engine rankings manually can be a time-consuming task. It’s not the most effective way to track your rankings.
Tip of the Week: Website Inquiry Forms
WordPress Users: Did you know that if your form processing plug-in is not up-to-date your contact form might not work properly. Actually, it might not show up at all.
Tip of the Week: Free Website Malware Check
Here’s one of my favorite tools to check a website for malware.
Tip of the Week: Review the Initial Marketing Copy on Your Home Page
Want more inquiries from your website? Get out a piece of paper and answer this question…
5 Things Couples Are Looking for at Your Website
When I do website reviews I look for a lot of things, but these are the first 5 things I look for at a website, the same that a bride or groom visiting your website is looking for, at least initially. If you don’t have these 5 things right everything is an uphill battle and it will be harder for you to book more weddings.
PSA: Website Hosting with Hostgator or Go Daddy
I’m sitting having my coffee this morning reading another email about someone who had a website at Hostgator and it suddenly became infected with malware – and Hostgator pulled the plug on it.
Inspiration: A Great Blog Post Idea
Blogging has many benefits and it’s a shame I don’t see more people actively blogging. Sure it takes creativity, writing skills, and time. But the payoff is certainly worth the investment. Blogging can help you get better rankings at Google. Blogging will help you get more inquiries and book more weddings.
Improve Conversion Using an Announcement Bar
Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
How To Create a Direct Link To Get Google Reviews
The problem is, there isn’t an easy-to-find DIRECT LINK that you can send someone to leave a Google review for your business. Here is how to create one.
Example: Call-To-Action Button (Graphic Bar)
Here’s an example of a call-to-action graphic button. It is eye-catching and perfectly placed for the “next step” after a couple visits this page and reviews the pricing.
Prices Online or Not (WeddingWire)
Prices online or not? Here’s what WeddingWire has to say about it.
Ask An Expert: Help with Facebook Marketing
Q: Chris, we’ve been using Facebook for a few years and still we don’t seem to get much from our business page. Can you take a look and give us some guidance?
The Power of Reviews & Testimonials
Here are 10 ways to use reviews and testimonials that have BIG impact and deliver great results.
The Problem With Wedding Websites & Magazines
If you have 12 minutes watch this video from A Fine Press. It really has some valueable insight into the wedding industry and how it impacts your business.
It’s That Time of Year Again
If you want to book more weddings now is the time to put this on your website…
Facebook Advertising 101
Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is $500.
Tip of the Week – Attend the WeddingMBA
Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding industry.
Showing Support for LGBTQ
Showing support for the LGBTQ community and marriage equality is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas of where you can use it.
7 Things You Can Do in 2019 to Get Better Results From Your Website
7 things you can do to get better results from your website and BOOK MORE WEDDINGS!
Why Aren’t You Getting More Inquiries From Your Website
Here are 5 common reasons you aren’t getting more inquiries from your website.
Ask an Expert: Buying Domain Names for SEO
The right tools make any Internet marketing you do easier and more effective. These are “must haves” tools and they are all free from Google.
5 Must Have Google Internet Marketing Tools
The right tools make any Internet marketing you do easier and more effective. These are “must haves” tools and they are all free from Google.
Don’t Overlook This Website (for traffic building and lead generation)
This popular non-weddding related site can help you increase your overall online visibility, build your brand, drive more traffic to your website, and generate more inquiries.
Book Review – Improve Your Marketing Message and Book More Weddings
Want more inquiries? Want to book more weddings? Turn more of the brides and grooms who visit your website into paying cusotmers by fine-tuning and optimizizing your marketing message. This book will be your guide.
10 Things You Can Do and Get Better Results from Facebook
If you want better results from Facebook take the time to learn what works!
Recommended Resource: WordPress Support
Having trouble with WordPress? Has your WordPress website been hacked, or maybe something isn’t working like it should be? Here is a Book More Weddings Recommended Resource.
Optimize Your Inquiry Forms to be Mobile-Friendly
It’s not unlikely that the majority of your traffic is now coming to your website via a mobile device (smartphone or tablet).
Do This at Facebook to Build Your Brand
Do you participate in local wedding GROUPS on Facebook? GROUPS not PAGES. Participating in wedding related Facebook Groups has valuable benefits, including…
Get Better Results from Facebook (8 Things You Can Do That Work)
If you want to get better results from Facebook, and drive more traffic to your website, here are eight things to consider.
Ask an Expert: Best Website Hosting
Q: Chris, we want to improve the overall experience at our website and from reading the Book More Weddings Tip of the Day that starts with high-performance website hosting. What hosting company do you use and recommend? BEST WEBSITE HOSTING
Ask An Expert: Private Domain Registration
Q: Chris, should we make our domain registration information “private?” Go Daddy says it reduces spam and helps prevent identify theft.
Optimize Your Sales System & Book More Weddings
If you want to close more sales consistently, and increase annual revenue goals, start by doing this.
It’s All About One Thing – Conversion
Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
“Social Proof” Will Help You Book More Weddings
If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials.
