Not Getting Inquiries From Your Website? Check Using FOSTER
If you are not getting the inquiries you once did, it’s a good time to check your website using FOSTER.
If you are not getting the inquiries you once did, it’s a good time to check your website using FOSTER.
The Google Search Console is a free Internet marketing tool from Google that monitors your website and will alert you if it finds anything that might adversely impact your visibility and rankings at Google. If you care about your visibility and findability at Google you want to use it.
Do you have questions about your Internet marketing? Expert advice is only a click away!
Q: Chris, we don’t rank very well, actually we don’t show up at all, on Google maps. Our competition is. We’re not sure what to do? Any advice?
Here are a few tools I use for quick online image management.
There are two types of accounts or “profiles” at Instagram; a personal profile and a business profile. For most businesses in the wedding industry a business profile is the best choice. Here’s why I recommend using a business profile at Instagram and instructions for changing a personal profile to a business profile.
Q: Chris, we got a robocall from Google that said our website wasn’t showing up at Google and that we needed to take action immediately by calling back a phone number that was left in the message. Is this a scam?
I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.
I love the Internet. I hate the Internet. You probably know what I’m talking about. Today I want to share three ACTIVE Internet marketing scams.
Even if your hosting company says they are backing up your website it’s a good idea to have your own backup and disaster recovery plan in place.
Q: Chris, what do you use for malware protection on your computers?
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 4 of 4.
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 3 of 4.
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 2 of 4.
This WordPress Glossary is a great online resource for understanding WordPress. Beginners and seasons experts will find this to be valuable information.
If you want better results from your Internet marketing, and more inquiries from your website in 2019, then consider using these Internet Marketing Best Practices. Part 1 of 4.
There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.
Last week I shared ten things you can review at your website to make sure you are getting the best results and turning couples who visit into inquiries and sales. Here are ten MORE things to look at.
Better results from your website don’t come magically, it takes a lot of work. Here are ten things to look at this week. With things slowing down a bit as we approach the end of the year, now is a great time to look at these things.
Email security is serious stuff. Please don’t take it lightly. If your email account is compromised it WILL create a litany of problems, and they will all negatively impact how you communicate with the world – and your customers.
More wedding industry statistics from The Knot.
Agree with these numbers or not, knowing the marketplace and what consumers are reading is important to your business. Here are some numbers from a recent post at The Knot that talked about average wedding vendor prices.
Q: “Chris, can I use the email address list I got from the bridal show we recently exhibited at? They gave it to me and said that I could.”
Every website should have a privacy policy, terms of use, and EU GDPR compliance statement. Here’s one that you can easily cut-and-paste into your website.
Tracking your search engine rankings manually can be a time-consuming task. It’s not the most effective way to track your rankings.
WordPress Users: Did you know that if your form processing plug-in is not up-to-date your contact form might not work properly. Actually, it might not show up at all.
Here’s one of my favorite tools to check a website for malware.
Want more inquiries from your website? Get out a piece of paper and answer this question…
When I do website reviews I look for a lot of things, but these are the first 5 things I look for at a website, the same that a bride or groom visiting your website is looking for, at least initially. If you don’t have these 5 things right everything is an uphill battle and it will be harder for you to book more weddings.
I’m sitting having my coffee this morning reading another email about someone who had a website at Hostgator and it suddenly became infected with malware – and Hostgator pulled the plug on it.
Blogging has many benefits and it’s a shame I don’t see more people actively blogging. Sure it takes creativity, writing skills, and time. But the payoff is certainly worth the investment. Blogging can help you get better rankings at Google. Blogging will help you get more inquiries and book more weddings.
Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
The problem is, there isn’t an easy-to-find DIRECT LINK that you can send someone to leave a Google review for your business. Here is how to create one.
Here’s an example of a call-to-action graphic button. It is eye-catching and perfectly placed for the “next step” after a couple visits this page and reviews the pricing.
Prices online or not? Here’s what WeddingWire has to say about it.
Q: Chris, we’ve been using Facebook for a few years and still we don’t seem to get much from our business page. Can you take a look and give us some guidance?
Here are 10 ways to use reviews and testimonials that have BIG impact and deliver great results.
If you have 12 minutes watch this video from A Fine Press. It really has some valueable insight into the wedding industry and how it impacts your business.
If you want to book more weddings now is the time to put this on your website…
Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is $500.
Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding industry.
Showing support for the LGBTQ community and marriage equality is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas of where you can use it.
7 things you can do to get better results from your website and BOOK MORE WEDDINGS!
Here are 5 common reasons you aren’t getting more inquiries from your website.
The right tools make any Internet marketing you do easier and more effective. These are “must haves” tools and they are all free from Google.
The right tools make any Internet marketing you do easier and more effective. These are “must haves” tools and they are all free from Google.
This popular non-weddding related site can help you increase your overall online visibility, build your brand, drive more traffic to your website, and generate more inquiries.
Want more inquiries? Want to book more weddings? Turn more of the brides and grooms who visit your website into paying cusotmers by fine-tuning and optimizizing your marketing message. This book will be your guide.
If you want better results from Facebook take the time to learn what works!
Having trouble with WordPress? Has your WordPress website been hacked, or maybe something isn’t working like it should be? Here is a Book More Weddings Recommended Resource.
It’s not unlikely that the majority of your traffic is now coming to your website via a mobile device (smartphone or tablet).
Do you participate in local wedding GROUPS on Facebook? GROUPS not PAGES. Participating in wedding related Facebook Groups has valuable benefits, including…
If you want to get better results from Facebook, and drive more traffic to your website, here are eight things to consider.
Q: Chris, we want to improve the overall experience at our website and from reading the Book More Weddings Tip of the Day that starts with high-performance website hosting. What hosting company do you use and recommend? BEST WEBSITE HOSTING
Q: Chris, should we make our domain registration information “private?” Go Daddy says it reduces spam and helps prevent identify theft.
If you want to close more sales consistently, and increase annual revenue goals, start by doing this.
Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials.