Improve Conversion Using an Announcement Bar

Improve Conversion Using an Announcement Bar

Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.

The Power of Reviews

Last week I shared a great Infographic about the POWER OF REVIEWS. So now the question is: How and where should you use them? Here are 10 ways to use reviews and testimonials that have BIG impact. (1) On the home page of your website (and throughout your website) (2)...

It’s That Time of Year Again

… time to add a Now Booking 2019 Weddings call-to-action at your website! Don’t wait. Put it on your list of things to do this week and get it online. Use a graphic, text, or maybe an announcement bar. Don’t forget to also use it at your social media...

Facebook Advertising 101

Facebook Advertising 101 Late last week I was doing some research related to Facebook advertising, trying to figure out fact from fiction. I did a “boost” and “reached” 134,416 very targeted people, according to Facebook. My monthly budget is...
Tip of the Week – Attend the WeddingMBA

Tip of the Week – Attend the WeddingMBA

Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center. In addition to a HUGE educational opportunity, it’s a great way to network and make new connections with others in the wedding...
Showing Support for LGBTQ

Showing Support for LGBTQ

Showing support for the LGBTQ community and marriage equality is an important business and marketing strategy. Do you have a statement of support showing your business is open to the LGBTQ customer on your website? Here’s an example and ideas of where you can use it.

Book More Weddings Using Social Proof

Book More Weddings Using Social Proof

I love marketing, particularly Internet marketing, but I’ll be the first to tell you that when it comes to marketing to brides word-of-mouth is the most powerful marketing there is. It’s #1. Nothing comes even remotely close. Word-of-mouth marketing is really a...