Recommended Tools: WordPress Backups
Even if your hosting company says they are backing up your website it’s a good idea to have your own backup and disaster recovery plan in place.
Ask an Expert: Recommended Malware Protection for Computers
Q: Chris, what do you use for malware protection on your computers?
Power Tools: 16 WordPress Chrome Extensions
These WordPress Chrome extensions that will help you boost productivity and make managing your Internet marketing easier.
How to Change Your Instagram Page to a Business Page
There are many benefits to changing a personal Instagram profile to a business profile.
8 Important Data Points in Google Analytics
There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.
Interesting Video from Expert Negotiator
I thought I’d share a great video I recently watched. I found myself with a full sheet of notes after watching it – twice! Great advice from an expert...What Are STRONG Passwords (and why you should use them)
Email security is serious stuff. Please don’t take it lightly. If your email account is compromised it WILL create a litany of problems, and they will all negatively impact how you communicate with the world – and your customers.
Tip of the Day: Cut & Paste Social Media Wedding Hashtags (Most Popular)
Here are 10 popular hashtags you can cut & paste from this page into your posts at Instagram, Facebook or Twitter.
Ask An Expert: Can I Use Bridal Show Email Lists?
Q: “Chris, can I use the email address list I got from the bridal show we recently exhibited at? They gave it to me and said that I could.”
Cut & Paste Privacy & Terms of Use Statements
Every website should have a privacy policy, terms of use, and EU GDPR compliance statement. Here’s one that you can easily cut-and-paste into your website.
Tip of the Week: Review the Initial Marketing Copy on Your Home Page
Want more inquiries from your website? Get out a piece of paper and answer this question…
Tip of the Day: Monitor Your Website Hosting Performance for Free
9 out of 10 people reading this have no idea what their hosting downtime was last month, nor get notified if and when their website is unavailable. ** INNER CIRCLE MEMBERSHIP REQUIRED **
PSA: Website Hosting with Hostgator or Go Daddy
I’m sitting having my coffee this morning reading another email about someone who had a website at Hostgator and it suddenly became infected with malware – and Hostgator pulled the plug on it.
Does Advertising at Google Adwords Work?
Does advertising at Google work? Yes, it does. But not for everyone. In my opinion, there are three reasons advertising at Google using Google Adwords doesn’t work.
Improve Conversion Using an Announcement Bar
Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
How To Create a Direct Link To Get Google Reviews
The problem is, there isn’t an easy-to-find DIRECT LINK that you can send someone to leave a Google review for your business. Here is how to create one.
Example: Call-To-Action Button (Graphic Bar)
Here’s an example of a call-to-action graphic button. It is eye-catching and perfectly placed for the “next step” after a couple visits this page and reviews the pricing.
Book More Weddings Using a Takeaway
A “take away” is something of value that a bride or groom can download from your website. The more valuable it is to the bride and groom visiting your website the better it will work. Poorly created take aways, with little value to the recipient, are never...
Ask An Expert: What You Should Know About Online Automated Website Check-Up Tools
Q: We ran our website through an online WordPress website check-up tool and the results were horrible? What should we do? ** INNER CIRCLE MEMBERSHIP REQUIRED **
Optimize Your Sales System & Book More Weddings
If you want to close more sales consistently, and increase annual revenue goals, start by doing this.
It’s All About One Thing – Conversion
Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
10 Questions to Help You Close More Sales More Easily
If you want to close more sales, or close more sales more easily, your ability to control the sales interview is the “secret sauce.” Optimize the process by using questions.
