Q: Chris, How Can I Reduce Ghosting?

Reducing the occurrence of being “ghosted” after someone makes an inquiry on your wedding business website requires proactive communication and engagement strategies. Here are several tactics to help you minimize ghosting and increase the likelihood of converting inquiries into bookings

Erik Kent Producer / Publisher of NJWEDDING.COM

I first met Erik Kent and his wife Beth back in 1996, in New York City, at the WEDCON conference produced by Alan Dessy. I had just launched one of the first online wedding magazines called USABride. If I remember correctly, it beat Modern Bride and Bride’s Magazine...

Ask an Expert: Google Will Not Robocall You

Q: Chris, we got a robocall from Google that said our website wasn’t showing up at Google and that we needed to take action immediately by calling back a phone number that was left in the message. Is this a scam?

Improve Your Writing

Clear up confusion between commonly misused words. Stop making embarrassing writing mistakes. Learn how to easily become a better writer! Free download from Writing Explained.

8 Important Data Points in Google Analytics

There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.


Here are the websites I mentioned in my recent online workshop “Getting Your Website & Internet Marketing Ready for 2019.”