Ask an Expert: Getting Top Ranked for Google’s “Local” Listings
Q: Chris, how can we get our website top-ranked for the Google “local” rankings that appear at the top of some Google search engine results pages (SERP)?
Ask an Expert: Where Can I Get a Free QR Code?
Q: Chris, we want to start using QR codes in our marketing, specifically on some postcards we are mailing out. Where can we get one for free?
Ask An Expert: Advertising at The Knot or Advertising at WeddingWire
Having worked with hundreds of wedding professionals over the years I can tell you for a FACT: Leads from your website are the best quality leads you can get. If this is not the case, there is something wrong with your website.
What Is a SWOT Analysis (and how to perform one)
If you are not happy with your current business situation, or you find yourself with problems (maybe a lack of inquiries, sales, or revenue), performing a SWOT analysis (strengths, weaknesses, opportunities, threats) makes good business sense. What is a SWOT analysis and how do you perform one?
How to Book More Weddings: Minimize the Friction
Minimize the “friction” in your sales process and you will book more weddings. Here’s one example.
Ask an Expert: How to Perform an Internet Speed Test
Q: Chris, our website loads very slowly. Actually, everything we do on the internet is slow lately. We host our website with SiteGround, as you recommend, but something doesn’t seem right?
100 Things You Can Do to Book More Weddings – #38 Claim & Optimize Your Google Business Profile Listing
In many ways the foundation of your visibility at Google is built upon your Google My Business listing.
Ask an Expert: Promotional Rack Card
I love rack cards. They give you more room than a post card and give you plenty of room to include key unique value propositions as well as extra testimonials. They are inexpensive to produce in short runs (100-200) at places like VistaPrint.
10 Questions to Help You Close More Sales More Easily
If you want to close more sales, or close more sales more easily, your ability to control the sales interview directly impacts your ability to close the sale.
