Even with the best protection no WordPress website is 100% protected from trouble, specifically MALWARE.
If your website runs on WordPress you probably know that it must be kept up-to-date or you risk being infected by hacker injected malware and a host of other security issues.
Download this worksheet to define and optimize the benefits vs. features marketing copy at your website. This is a simple exercise that will dramatically improve the number of inquiries you get from your website, I guarantee it!
Better results from your website don’t come magically – it takes a lot of work. Here are 20 things to look at.
Does your web site pass the Google mobile-friendly test? Here is how to find out.
Good search engine optimization, and the resulting top rankings, last a LONG time, which will lead to hundreds of high-quality leads over time.
The right tools make a challenging job easier. Here is my favorite tool to use with social media. It saves me a lot of time managing my Facebook and Instagram social feeds.
Keeping your finger on the pulse of what brides (and a few grooms) are talking about and exposed to online is basic marketing intelligence. Here are some of the big wedding planning Facebook pages, measured by followers or “Likes.”
Public Service Announcement: Even if your hosting company tells you they are backing up your website, create your own backups.
Improving your Facebook content, and social media content in general, will deliver better results, drive more traffic to your website, and generate more inquiries and sales!
Does your post include/use a call-to-action? Are you monitoring and measuring key metrics using Facebook Insights? Facebook Best Practices part four of four.
Does your post properly reflect your expertise? Does someone reading it say “Wow, this person/business really knows their stuff.” Part Three of Facebook Best Practices.
More techniques and tips to get better results from your Facebook business page. Part Two of Facebook Best Practices.
When I speak to a lot of people they tell me that they don’t get very good or consistent results from Facebook. In most cases the reason is they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.
Instagram gives you the option of changing a personal account into a business account. It’s a good thing to do for your business feed at Instagram. It is still free.
Is it time for your website to get a “fresh coat of paint?” Maybe it’s time for a complete overhaul? Maybe the marketing copy needs to be improved? In many cases the first impression a bride or groom gets about your company is going to be from your website.
Tracking your search engine rankings manually can be a time-consuming task. It’s not the most effective way to track your rankings – or use your time. Here is the tool I use.
Videos undoubtedly get more organic non-paid reach when compared to simpler text with image posts, at both Facebook and Instagram.
Why do you need to measure everything? Because if you don’t know that something is broken, you won’t know that you need to fix it.
Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.
The right hashtags will make your social posts more “findable” for engaged couples who are searching for content related to those hashtags.
A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website.
“Dusty” brands are not only at a significant competitive disadvantage, but typically they can’t command premium pricing for their services in any competitive marketplace.
Generally speaking, when making a buying decision, people like packages. Packages will help you book more weddings.
Cheap hosting isn’t saving you money. There are all kinds of issues. You might think you’re saving $20/month but really losing THOUSANDS of dollars in lost sales.
If “bridal bailout” isn’t enough to convince you to choose high-performance website hosting, maybe this will. Google now uses page load times as a ranking factor.
Slow loading pages are the number one reason brides and grooms will leave your website. People these days simply don’t have any patience, brides probably even less.