Get More Testimonials & Reviews

After word-of-mouth testimonials and reviews are probably the most powerful tool in your Internet marketing toolbox. Websites like Yelp! and Amazon (reviews) have trained everyone to look for and read what others have experienced before making a buying decision.

Create and Offer a “Take-away”

Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.

Optimize Your Listing at WeddingWire & The Knot

I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.