After word-of-mouth testimonials and reviews are probably the most powerful tool in your Internet marketing toolbox. Websites like Yelp! and Amazon (reviews) have trained everyone to look for and read what others have experienced before making a buying decision.
It is not an uncommon problem. A couple makes an inquiry from your website, you follow-up via email, and even with a phone call or two, and they “ghost” you.
Should you put your prices online or not? It is one of the most frequently asked questions I get as an Internet marketing expert in the wedding industry. Here are my thoughts…
Here is a great online tool that will help you to VERY EASILY create a call-to-action button for your website or blog. Put another way, now there is no reason to not have a CTA button at the bottom of your website pages!
I hate discounting and if you are a professional, and experienced, and deliver outstanding products and services, as well as outstanding customer service, you should not be discounting.
Engaged couples, millennials or not, are human beings and most human beings buy something largely based on “What’s in it for me?” and not necessarily price.
I think we all know the power of testimonials from brides and grooms – happy clients. But what about …
Takeaways work great for a variety of reasons, but I’m going to guess that most of your competition does NOT use them and that immediately gives you tremendous competitive advantage.
I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.