The Google Search Console is a free Internet marketing tool from Google that monitors your website and will alert you if it finds anything that might adversely impact your visibility and rankings at Google. If you care about your visibility and findability at Google you want to use it.
Online reviews can literally make or break a company’s reputation. Of course the best thing to do is to avoid, if at all possible, getting a poor review. But there are some nutty people out there, and getting a poor review can happen to even the best.