8 Important Data Points in Google Analytics

There are hundreds of data points in Google Analytics, here are 8 you want to look at regularly, at least once a month. Also, how to configure the Audience Overview report to be sent to you via email automatically at any interval you choose.

Social Media Tools

The right tools make a challenging job easier. Here is my favorite tool to use with social media. It saves me a lot of time managing my Facebook and Instagram social feeds.

Facebook Best Practices (3 of 4)

Does your post properly reflect your expertise? Does someone reading it say “Wow, this person/business really knows their stuff.” Part Three of Facebook Best Practices.

Facebook Best Practices (1 of 4)

When I speak to a lot of people they tell me that they don’t get very good or consistent results from Facebook. In most cases the reason is they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.

Amp Up Your First Impression

Is it time for your website to get a “fresh coat of paint?” Maybe it’s time for a complete overhaul? Maybe the marketing copy needs to be improved? In many cases the first impression a bride or groom gets about your company is going to be from your website.

Optimize Your Listing at WeddingWire & The Knot

I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.

About This Book

My goal is to educate you, stimulate your thinking, and get your Internet marketing in tip-top condition. If your Internet marketing is currently a 3, let’s get it to a 6 or 7. If it’s a 6, let’s get it to a 9 or 10 – in the next 45-90 days!

Upgrade Your “Dusty” Brand

“Dusty” brands are not only at a significant competitive disadvantage, but typically they can’t command premium pricing for their services in any competitive marketplace.