Exchange Website Links with Other Local Vendors

Exchanging website links with the other wedding vendors you work with is a great way to get more online visibility, build traffic to your website, and book more weddings. Inbound links to your site will also help your rankings at Google.

Optimize Your Listing at WeddingWire & The Knot

I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.

Follow-up Faster on Inquiries

Studies show that the first company to follow-up on a web-based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.

Attend WeddingWire World

WeddingWire World is an educational and networking event currently held twice a year and put on by the folks at, you guessed it, WeddingWire.

About This Book

My goal is to educate you, stimulate your thinking, and get your Internet marketing in tip-top condition. If your Internet marketing is currently a 3, let’s get it to a 6 or 7. If it’s a 6, let’s get it to a 9 or 10 – in the next 45-90 days!

Improve Conversion Using an Announcement Bar

Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.

Use Your WeddingWire & The Knot Reviews More Effectively

It’s hard to argue about the power of reviews for your business at WeddingWire or The Knot. And don’t forget Facebook reviews, Google Reviews, and Yelp!. I believe social proof is the number one reason couples ultimately choose a wedding vendor, service, or product....

Upgrade Your “Dusty” Brand

“Dusty” brands are not only at a significant competitive disadvantage, but typically they can’t command premium pricing for their services in any competitive marketplace.

Perform a SWOT Analysis

Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on your current situation, with a focus on Internet marketing.

Resources & Recommendations

Resources & Recommendations mentioned in my book “100 Things You Can Do To Reach More Brides & Grooms, Get More Inquiries From Your Website, and Book More Weddings.”