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Q: Chris, will buying extra domains and re-pointing them to our main website help us get better rankings at Google?

A: No, buying extra keyword-rich domains and re-pointing or “forwarding” them to your main domain, hoping to improve the rankings of the receiving website, does not work.

There are only four reasons to buy a domain.

(1) You’re actually going to USE IT. You’re going to put up a website at the domain.

(2) You’re going to use it as part of a marketing campaign.

(3) You don’t want someone else to buy it and own/control it – or potentially use it.

(4) You are buying it hoping to resell it at a later date for a profit (i.e. domaining).

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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.

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