Join and Participate in Local Facebook Wedding Planning Groups
Do you participate in local wedding GROUPS on Facebook?
I’m talking about GROUPS not PAGES.
Participating in wedding related Facebook Groups will help you…
- Increase your online visibility
- Build your brand
- Drive traffic back to your website
Participating in wedding groups will also help you identify and network with other area wedding vendors. Remember, it’s not who you know, it’s who knows you!
Other than the time and effort involved, it’s free.
First, look for local wedding planning related GROUPS in your marketplace. There are wedding planning groups and wedding vendor groups in almost all major cities across the United States. If there isn’t one in your area, consider starting one. It’s easy to do and it’s free.
Login to Facebook and search using the search tool bar at the top of the page.
- Boston Wedding Planning Groups
- Chicago Wedding Groups
Be sure to use the word “groups” in your search.
Next, review the rules for the group. This is very important. Most have their rules posted in the About section for the group. Facebook groups have an administrator, and maybe even multiple administrators, that monitor post activity.
Some groups are private groups and require that you “join” by making a join request. If this is the case, look for the JOIN BOX in the top area of the page, under the cover image.
It may take a little time for your join request to be approved by a group administrator.
Once you are a member of the group post consistently, at least once every two weeks. Again, check the rules of the group.
Put a reminder in your calendar to help you consistently post.
Two great digital calendar tools are Google Calendar and the Calendars app by Readdle (for IOS) which sends reminder notification/alerts and also synchs with Google Calendar.
What should you post?
Offer helpful advice with a link back to your website for MORE helpful advice. Tell stories about recent couples you’ve worked with, with links back to their full story at your blog. Post your recent testimonials.
Use large colorful graphics that will stand out in the group feed. I recommend graphics no smaller than 775 (width) x 445 (height) pixels.
Don’t forget to put your phone number in your posts.
You might also from time to time post a link to your own Facebook business page.
Avoid creating posts that are a blatant advertisement for your business. These types of posts aren’t helpful to brides and grooms. They don’t create a lot of value for couples – or your business.
Here are a couple examples of Facebook Groups.
South Florida Brides
Cape Cod Brides
Chicago Wedding Vendors
Wedding Tampa Bay
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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.