If you want to book more weddings, understanding the buyer’s journey, or in this case, an engaged couple’s vendor selection journey, is critical to your success.

The buyer’s journey refers to the process that a consumer goes through when making a purchase, from the initial awareness of a need or problem to the final decision to buy. It is a fundamental concept that helps businesses align their marketing strategies with the needs and behaviors of their target audience.

The buyer’s journey can be broadly divided into three stages: awareness, consideration, and decision.


During the awareness stage, engaged couples become aware of a problem or a need they have. They begin researching and exploring potential solutions. This is where businesses can seize the opportunity to create brand awareness and establish themselves as a viable solution provider. Engaging content, informative blogs, and targeted advertisements can effectively capture their attention.


In the consideration stage, engaged couples evaluate different options and weigh the pros and cons of each. They seek in-depth information, compare prices, read reviews, and consult peers. At this stage, businesses need to focus on providing valuable content that highlights the unique selling points of their products or services. Testimonials, case studies, and demos can help build credibility and trust, influencing the consumer’s decision-making process.


Finally, in the decision stage, engaged couples are ready to make a purchase. They have narrowed down their options and are looking for the best deal. This is the time for businesses to offer compelling incentives, such as discounts, free trials, or limited-time promotions, to persuade consumers to choose their offering over competitors’.

Recognizing the buyer’s journey allows wedding business owners to tailor their strategies and marketing message to match the specific needs of engaged couples at each stage.

By understanding the pain points, motivations, and information requirements of their target audience, businesses can create targeted content, optimize their online presence, and improve customer engagement.

The importance of understanding and tailoring your marketing message to your buyer’s journey in marketing cannot be overstated. If you want to book more weddings PLEASE PLEASE PLEASE review your marketing message. An optimized marketing message will convert more of the engaged couples who interact with your brand into new clients.

It enables businesses to build relationships, establish trust, and provide value to consumers throughout their decision-making process. By aligning their marketing efforts with the buyer’s journey, businesses can enhance customer satisfaction, boost conversion rates, and drive long-term loyalty. In an increasingly competitive marketplace, mastering the buyer’s journey is a crucial element in achieving marketing success.

Check Out: Ten Questions That Will Help You Book More Weddings

My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.

I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.

I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.

Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.

I can help you if you would like to...

  • Reach More Engaged Couples
  • Drive More High Quality Traffic to Your Website
  • Get Top Ranked at Google
  • Get More Inquiries from Your Website
  • Book More Weddings at Your Ideal Price
  • Close More Sales, More Easily and Faster!

“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies

“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music

"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite

If you want better results from your website and internet marketing call me or text me at (978) 325-2983.

If you are serious about building your wedding business call me or text me at (978) 325-2983.

If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.

Don't have time for a phone call right now?

Schedule a Discovery Session with me at a mutually appropriate time using my Calendly.

I look forward to speaking with you!

Chris Jaeger
Book More Weddings
Build Your Wedding Business
(978) 325-2983


Chris Jaeger is a 20+-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing, get more wedding leads and get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!