I don’t know why some people do it, but I see it WAY TOO MUCH and it’s CRAZY.
If you’re a single-person operator, like a wedding DJ, wedding photographer, or even a wedding planner, and pretty much a one-person company, stop using “we” and “us” at your website and in your marketing material.
It doesn’t make you look “bigger” and that thinking is WAY outdated!
If you promote yourself as “big” and then I find out it’s just you, I think that’s a bit misleading.
It could create a TRUST issue.
It’s definitely NOT a positive thing.
It surely doesn’t leave me with a favorable impression about your company.
There’s nothing wrong with being looked at as a “one-person company,” even if you do have employees and hire others to work for you now and then.
Frankly, I could (and would) argue that it’s an even more effective way to brand, promote, and market your company. People buy people.
Sure, if I’m buying a car battery I don’t really care. But brides are not buying a car battery, they are buying YOU.
Here are what I call the Three Always:
- People ALWAYS like personal service
- People ALWAYS like to work with people who are EXPERTS
- People ALWAYS like to work with business OWNERS
I know I sure do.
I bet you do too.
If for all intents and purposes you are a one-woman or one-man operation, ditch the “we” thing.
Ditch the “Contact Us” wording at your website too.
It has no value and may even be hurting your business in the long run.
If you’re a one-person operation make it a PERSONAL thing and you’ll book more weddings.
Pretending to be something you’re not is never a good thing.
p.s.s. Here’s a good book to read. People Buy You (Jeb Blount)
Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.
