Q: “Chris, can I use the email address list I got from the bridal show we recently exhibited at? They gave it to me and said that I could.”

A: This is a tricky one. Technically speaking, yes you can. You can load up the names and email addresses and voila. But in reality, you are probably violating your Email Service Providers terms of service.

I recommend AGAINST broadcasting to what is essentially a “third party” list.

If you do this you shouldn’t be surprised if your ESP account gets shut down. Last I knew it only took 2 reports of SPAM per 1000 sends to trigger a potential policy violation.

If an engaged couple DIRECTLY gave you their email address, now that’s a different story. So if they stopped by your exhibit space, filled in a form for a contest, giveaway, or for more information, YOU CAN use that email address.

Here is the Constant Contact policy. It clearly prohibits third party lists and requires consent of each contact that you send email to from their system. Other ESPs have essentially the same policy (MailChimp Acceptable Use: see #17).

Constant Contact Email Policy

I have the consent of each contact on my list.

You must have the prior consent of each contact added to your Constant Contact account. Your account cannot contain purchased, rented, third party or appended lists. In addition, you may not add auto-response addresses, transactional addresses, or user group addresses.

I am not adding role addresses or distribution lists.

Role addresses, such as sales@ or marketing@, and distribution lists often mail to more than one person and result in higher than normal spam complaints. You must remove these from your list prior to upload.

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"Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations

“Using Chris’s recommendations we saw a 30% increase in inquiries in the first 90 days. I can close about 80% of our inquiries, so needless to say this has been a big bump in sales for our business. Hire Chris to do a website review for your wedding business as I did, you’ll be glad you did, I’m sure of it!" - Carol Clarke, Owner, Bridal Gown Care

Chris JaegerGreetings! My name is Chris Jaeger and I produce the Book More Weddings website. I am also the Founder of the International Association of Wedding Industry Professionals.

If you are not getting the results you expect from your website and internet marketing, or you are getting good results but would like BETTER results, follow this link.

I offer anyone in the wedding industry a complimentary no-obligation Discovery Session.

You can learn more about me here. You can reach me anytime by phone at (978) 325-2983.


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