Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.
One proven technique to get more inquiries is to improve the call-to-action throughout your website. Using an Announcement Bar will definitely help you get more inquiries, or any type of conversion you are looking for.
There are a lot of options here.
One of my favorite Announcement Bars is Hello Bar. While not free, it is inexpensive and one of the best. I particularly like that it has built-in analytics and will send you a weekly report showing you how your announcement bar is performing. It’s also one of Neil Patel’s companies, so it’s solid, well supported, and you can count on it to work. http://hellobar.com
If you use WordPress there are several good announcement bar plugins. I like and use the Easy Heads Up plugin: https://wordpress.org/plugins/easy-heads-up-bar/
** HelloBar works with WordPress also.
I haven’t used this WordPress plugin, but it has good reviews and a solid number of installs. https://wordpress.org/plugins/simple-banner/
Use an Announcement Bar to:
Easily connect people to your inquiry form
Link to a downloadable “take-away”
Promote a special limited time offer
Draw attention to anything you want couples to know about
Rotate a testimonial and call-to-action button
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Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.
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