Engaged couples, millennials or not, are human beings and most human beings buy something largely based on a common theme: “What’s in it for me?” (WIIFM)

This is why price is not ALWAYS the deciding factor in making a purchase. With this in mind, it is critically important that your Home page opens with a marketing message that clearly communicates your WIIFM message.

Action Items:

  • Write down 3 to 5 things that engaged couples look for when they search your products or services. In the wedding industry, these are typically things that elicit strong emotions and have to do with impressing their guests or insuring that their guests have a great time.
  • As necessary, rewrite your Home page opening message to communicate a stronger, or optimized, WIIFM message.

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