The right tools make any Internet marketing easier and more effective. They will also help you book more weddings. Google My Business is a “must-have” tool available free from Google.

(5) Google My Business

Google My Business, formerly Google Places, is basically a snap-shot of your business at Google. In many ways, it is a mini-website Google creates for your business. It often shows up on a search engine results page (SERP) if someone searches for your company name. It is important to claim/verify and properly configure your Google My Business listing. It is also an important factor in how your business shows up in Google Maps. I believe it also plays an important part in your overall search engine optimization (SEO) strategy at Google. This is another free service from Google.

Action Items

  • If you have not already done so, claim and verify your business with Google My Business.
  • Take the time necessary to configure your Google My Business profile with all of the information that it allows you to provide

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