The right tools make any Internet marketing easier and more effective. They will also help you book more weddings. Google Alerts is one of my “must-have” tools available free from Google.

Google Alerts

If you sign-up for Google Alerts, you will get a notification anytime Google finds the targeted keywords or phrases you are monitoring. It is a good way to keep up with what people say about your business (if you use your business name as a targeted phrase). It is also a good way to keep your eyes on your competition or the “wedding industry” in general.

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