If you use Google Analytics (GA), and you should be, one of the tracking points is called “Bounce Rate.” Bounce rate is an indication of how many REAL people came to your website and left after visiting just one page.
Does your post include/use a call-to-action? Are you monitoring and measuring key metrics using Facebook Insights? Facebook Best Practices part four of four.
Does your post properly reflect your expertise? Does someone reading it say “Wow, this person/business really knows their stuff.” Part Three of Facebook Best Practices.
More techniques and tips to get better results from your Facebook business page. Part Two of Facebook Best Practices.
When I speak to a lot of people they tell me that they don’t get very good or consistent results from Facebook. In most cases the reason is they are not using it properly. Here are some of the BEST PRACTICES I use when managing a Facebook business page for a client.