Why do you need to measure everything? Because if you don’t know that something is broken, you won’t know that you need to fix it.
I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.
Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.