Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of mailing or advertisement.
If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials.
If you want to close more sales, or close more sales more easily, your ability to control the sales interview is the “secret sauce.” Optimize the process by using questions.