(1) Frequently Asked Questions (FAQ)
Take individual frequently asked questions from your website’s FAQ page and post them at Facebook one at a time over a period of two or three weeks. Get added value by linking back to the full FAQ page at your website.
(2) Professional Credentials
Post an announcement about your memberships in professional associations. Professional association memberships are “social proof,” add credibility, and can distinguish your business from others.
(3) Recent Testimonials
Post an announcement with a RECENT testimonial that you received from one of your clients. “We just got this from…” Ideally, include a picture of the couple if you can – a picture will have more impact!
(4) Recent Wedding
Post an announcement about a recent wedding, why the client hired you, where it was, and maybe a few highlights of the wedding (i.e. the bride/father dance had everyone crying, Grandma attended and was dancing – she’s 94 years old!). Include multiple pictures from the event if you can, even if they are basic smartphone photos as long as they are clear and crisp (not fuzzy and out of focus or too dark). Recent wedding posts have a huge impact and show that you are active and people are hiring you! Take a look at the Facebook page for David Rothstein Music: https://www.facebook.com/drsmusic/
(5) Why Do People Hire You
Create a Facebook post with the “Top 5 Reasons Why People Hire Us.” An alternative title might be “Top 5 Reasons Why Brides & Grooms Choose [YOUR COMPANY NAME HERE].” Keep it brief and make sure that the top 5 reasons communicate your unique value proposition. Be sure to link back to the inquiry form page at your website. The “Top 5 Reasons People Hire Us” should already be one of your blog posts and will make an easy cut-and-paste.
(6) Recent Awards
Post recent awards that you received from The Knot or WeddingWire. Include the badges or graphics for each award. If you have not received an award, post “As Seen at WeddingWire” or “As Seen at The Knot” with the appropriate graphics (if you have listings there).
(7) Community Support & “Giving Back”
If your company is involved in the community or charitable events, be sure to post information about your participation and what causes they support. “Giving Back” posts are very powerful, get attention, and are a positive reflection on your company.
(8) Talk About Your Staff
Post information on your Facebook page about your staff with their pictures – how long they have been with you, why they love weddings, and their favorite things to do are when they are not at work. This information should already be on your website and easy to cut-and-paste. See this page, which is a great example: https://fairygodmotherco.com/about/meet-the-team/
(9) “Did You Know…”
Produce and over time post several “Did You Know…” posts at Facebook and tell people something interesting about your business:
“Did You Know… last year we did over 125 weddings…”
“Did You Know… we specialize in weddings and LOVE what we do, we are proud, honored, and humbled by our 5 Star Ratings at WeddingWire”
“Did You Know… Jane Smith has been on staff with us for 20 years!”
“Did You Know… we have been awarded the Reader’s Choice ‘Best of’ for three years in a row?”
(10) Communicate Your Expertise
Produce and post 10 wedding planning tips over two to three weeks that clearly communicate to the reader that you are an expert. These do not have to be elaborate. Somewhere between 30 and 60 words can get the job done effectively.
(11) Tell Your Story
Everyone loves a story! Storytelling is high-conversion, rock-solid marketing that will help you book more weddings. Create a Facebook post that tells most of your story but not all of it. Link to the About page at your website where the whole story can be found. Be sure that there is a highly visible call-to-action at the bottom of that page, right?
Questions? Email me at chris@bookmoreweddings.com
