Use Social Media to Promote Your Expertise

You’ll get better results and more ENGAGEMENT from your social media posts if you post high-quality helpful wedding planning information. When you do this you automatically become THE EXPERT.

Review Your Competition Online (at least twice a year)

It’s important to keep tabs on what your competition is doing. You don’t want to find yourself at a competitive disadvantage six months after the fact.

Exchange Website Links with Other Local Vendors

Exchanging website links with the other wedding vendors you work with is a great way to get more online visibility, build traffic to your website, and book more weddings. Inbound links to your site will also help your rankings at Google.

Monitor Your Website Hosting 24/7/365 with Pingdom

It’s impossible for engaged couples to learn more about your website and make online inquiries if your website is down. Plus, a “website unavailable” error message never leaves the right impression.

Email Signatures Can Help You Book More Weddings

An often overlooked yet powerful way to promote your products and services and drive traffic to your website.

Should You Advertise at WeddingWire or The Knot?

Unfortunately, there is not a yes or no answer to this question. If you work with a thin margin, advertising at WeddingWire or The Knot is probably NOT going to go well for you.

Install Google Analytics, Configure Auto-Reporting

Why do you need to measure everything? Because if you don’t know that something is broken, you won’t know that you need to fix it.

Optimize Your Listing at WeddingWire & The Knot

I like both WeddingWire (WW) and The Knot (TK) as places where you can increase your online visibility, build your brand, and reach more brides and grooms. Both of these websites have significant reach into the business of wedding planning.

Fine-tune Your Social Media Hashtag Strategy

Using the appropriate hashtags will help you reach more couples in your geographical marketplace who are planning a wedding. Hashtags increase your social findability and social visibility.

Follow-up Faster on Inquiries

Studies show that the first company to follow-up on a web -based inquiry has an immediate and significant competitive advantage. Companies that are the first to “help a customer along their buying journey” are 72% more likely to get the sale.

Use Hashtags More Effectively (10 of the Most Popular Wedding Hashtags)

The right hashtags will make your social posts more “findable” for engaged couples who are searching for content related to those hashtags.

Attend WeddingWire World

WeddingWire World is an educational and networking event currently held twice a year and put on by the folks at, you guessed it, WeddingWire.

Questions That Help You Close the Sale (and Book More Weddings!)

While there are dozens of questions you might ask a couple that you are speaking with, here are 10 questions that are proven to build rapport and get the ball rolling in the right direction.

About This Book

My goal is to educate you, stimulate your thinking, and get your Internet marketing in tip-top condition. If your Internet marketing is currently a 3, let’s get it to a 6 or 7. If it’s a 6, let’s get it to a 9 or 10 – in the next 45-90 days!

“Pop-Up” Boxes Improve Conversion & Generate Leads

You may hate them, and I do too, but the hard-cold facts are that pop-up boxes work! They increase conversion and they generate leads.

Use Your Reviews More Effectively (here’s how)

Reviews and testimonials are “social proof.” They increase conversion and will help you book more weddings. Here are 10 ways to use reviews and testimonials more effectively.

Improve Conversion Using an Announcement Bar

Conversion is really what Internet marketing is all about. Your website is ultimately responsible for turning visitors into some type or form of action. In most cases, the action you want an engaged couple to take after visiting your website is filling in your inquiry form.

Give Couples the Option of Text Messaging You

Giving couples the option of text messaging you will help you book more weddings.

Where Should You Focus Your Social Media Marketing Efforts (for the best ROI)

So many choices and so many shiny objects! The problem quickly becomes that you simply don’t have the resources to chase them all. Nor do you need to.

How Often Should You Post to Social Media (Facebook & Instagram)

How often should you post to Facebook and Instagram? Properly, effectively, and aggressively using social media marketing will help you build your brand, drive traffic to your website, and book more weddings.

Create or Update Your Frequently Asked Questions Page

A Frequently Asked Questions page is one of the most powerful pages you can put on any website. After a Pricing page it is almost always one of the most visited pages at any website.

Use Your WeddingWire & The Knot Reviews More Effectively

Using the reviews you’ve received at WeddingWire or The Knot at your website and across your social media channels will help you book more weddings more easily!

Review Your Website for Basic SEO

When you rank well at Google you’ll get more high-quality website traffic and better inquiries – you’ll book more weddings. I could argue that Google traffic is better quality traffic and more likely to turn into an inquiry and sale than traffic from WeddingWire or The Knot.

Update Your “Dusty” Brand

“Dusty” brands are not only at a significant competitive disadvantage, but typically they can’t command premium pricing for their services in any competitive marketplace.

“Packages” Will Help You Book More Weddings

Generally speaking, when making a buying decision, people like packages. Packages will help you book more weddings.

Sales: Don’t Quit on Inquiry Follow-ups So Easily

Sure, it’s frustrating when couples don’t return your follow-up to their initial website inquiry, email messages, phone calls, or text messages – but don’t give up so easily (and don’t take it personally).

Perform a SWOT Analysis

Perform a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis on your current situation, with a focus on Internet marketing.

Very Carefully Integrate Your Online and Offline Advertising & Marketing

Print advertising is NOT dead, but for print advertising to be cost-effective it now requires very careful integration with your Internet marketing.

First Impressions & Creating the “Oh Yes” Moment

Brides are planning the most important day of their lives. They want the very best and your website absolutely must make a great first impression. Any weakness here and you are at a competitive disadvantage.

The #1 Reason Brides & Grooms Leave Websites

Slow loading pages are the number one reason brides and grooms will leave your website. People these days simply don’t have any patience, brides probably even less.

Google Hates Slow Loading Websites Too

If slow loading pages and “bridal bailout” isn’t enough to convince you to choose high-performance website hosting, maybe this will. Google now uses page load times as a ranking factor.

More Problems With Cheap Hosting

Cheap hosting isn’t saving you money. There are all kinds of issues. You might think you’re saving $20/month but really losing THOUSANDS of dollars in lost sales.

Attend The WeddingMBA Convention

Each Fall in Las Vegas thousands of people who work in the wedding industry attend the Wedding MBA at the Las Vegas Convention Center.

Improve & Optimize Your Calls-to-action

Effectively using calls-to-action throughout a website has been shown in study after study to improve conversion and increase inquiries.

Get More Google Reviews (Create a Google Review Link)

A lot of businesses in the wedding industry get reviews at The Knot or WeddingWire, but what about Google Reviews, the reviews that show up with your Google My Business business listing?

Resources & Recommendations

Resources & Recommendations mentioned in my book “100 Things You Can Do To Reach More Brides & Grooms, Get More Inquiries From Your Website, and Book More Weddings.”

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