Book More Weddings is produced and published by the International Association of Wedding Industry Professionals
8 Things You Can Do to Book More Weddings in 2024
(1) DESIGN & OPTIMIZE FOR CONVERSION
It doesn’t make a lot of sense to put time, effort, and money into your website if it isn’t ready to catch visitor traffic and CONVERT it into inquiries and sales. There are dozens of variables that go into a successful website, but if you want more inquiries and sales two of the key components are your (1) MARKETING MESSAGE and (2) CALL-TO-ACTION.
ACTION: Maybe it’s time to hire an internet marketing expert to provide you with an objective review of your website and Internet marketing.
After the initial impression, the MARKETING & SALES COPY found on your home page, and throughout your website, will be the single most determining factor when converting visitors into inquiries. When engaged couples visit your website they almost always are seeking a SOLUTION TO A PROBLEM. Does your marketing and sales copy immediately and clearly communicate that YOU HAVE the solution to their problem?
ACTION: What is the problem people are most likely to have when looking for your products and services? Review your marketing copy for unique value proposition (UVP), WIIFM (what’s in it for me), and social proof. Funnel everything into a call-to-action. Make it TOO easy to make an online inquiry at your website.
(3) SOCIAL PROOF WILL HELP YOU BOOK MORE WEDDINGS
Social Proof used throughout your website and internet marketing (ex: social channels, email marketing) is the tipping point that turns “lookers” into inquiries. The use of testimonials, reviews, case studies, pictures showing happy customers, and memberships in professional associations have been PROVEN TO IMPROVE CONVERSION AND INCREASE SALES. Combine an optimized marketing message with social proof and you will turn more of your website visitors into inquiries and sales. I call it the GRAND SLAM of internet marketing.
ACTION: Review the use of social proof throughout your website. I cannot overstate the importance of using social proof everywhere in your internet marketing.
(4) PHOTOS & VIDEO
“A picture is worth 1000 words.” Actually, the RIGHT picture is worth even more! Clean, crisp, fast-loading, colorful, and engaging photos at your website communicate a powerful message, one that gets people’s attention and leads to more inquiries! Using video will be more important than ever before, particularly on your social media channels.
(5) USE SOCIAL MEDIA MORE EFFECTIVELY (IT WILL HELP YOU BOOK MORE WEDDINGS)
Social media is a very powerful internet marketing tool when used properly. Effective use of social media will increase brand awareness and drive more high-quality traffic to your website. Use social media channels like Facebook, Instagram, Pinterest, and now TikTok MORE EFFECTIVELY to increase the overall online visibility of your wedding business.
ACTION: Optimize your social media PROFILES and include links in your social media posts as an inbound traffic building strategy for your website. Posting interesting information and engaging pictures will organically grow your likes and followers. Use Facebook Insights and Instagram analytics to analyze results.
(6) GET YOUR WEBSITE TOP RANKED AT GOOGLE
Getting top-ranked at Google takes some effort, cost, and time, but it also drives very high-quality traffic to your website and will help you book more weddings. Think about it for a minute. Someone has a problem, they search for a solution at Google, they see your website on page one, they click through to your website. Frankly, you can’t get a better website visitor. Assuming your website is designed and optimized for conversion, top rankings at Google lead to more BRAND AWARENESS, MORE INQUIRIES, and MORE SALES. Inquiries from your website are almost always the best type of SALES LEADS you can get. If those things aren’t enough, top ranked websites at Google also enjoy a significant COMPETITIVE ADVANTAGE and a “prestige” factor.
Request a free website SEO mini-audit here and see how your website is currently ranking at Google.
(7) INCREASE YOUR OVERALL ONLINE VISIBILITY
The internet is very “noisy” today – and unfortunately, it is getting worse. It is more important than ever before to create a long-term Internet marketing strategy that is focused on increasing your overall online visibility. I guarantee that if you increase and improve your online visibility it will help your company book more weddings. This can be accomplished using search engine optimization (SEO), social media marketing, increasing your online “touchpoints,” an online advertising strategy, and integrating your offline marketing with your internet marketing.
(8) JOIN AND PROMOTE YOUR MEMBERSHIP IN PROFESSIONAL ASSOCIATIONS
Most couples want their wedding to be a fabulous event! To do that they know it takes experienced and professional wedding vendors. Joining and then promoting your membership in professional associations creates credibility and trust. Join the International Association of Wedding Professionals for as little as $20/month. Then use your membership credentials in your marketing and sales presentations to add additional instant credibility and trust to your brand.
My name is Chris Jaeger and I've been helping people in the wedding industry reach more engaged couples, get more inquiries from their websites, and book more weddings for more than 25 years.
I am the author of "100 Things You Can Do to Book More Weddings: Reach More Engaged Couples, Drive More Traffic to Your Website, Get More Inquiries, and BOOK MORE WEDDINGS" and want to help you BOOK MORE WEDDINGS.
I've also been a speaker and educator at The Wedding MBA, Association for Wedding Professionals International, International Association of Wedding Industry Professionals, Association of Wedding Gown Specialists, Charlottesville Wedding & Event Professionals, and many private companies and groups.
Organizations like The Wall Street Journal, New York Times, Huffington Post, Atlantic Magazine, and The Wedding Report often reach out to me for insight about the health of the wedding industry, trends, changes, and disruptions.
I can help you if you would like to...
- Reach More Engaged Couples
- Drive More High Quality Traffic to Your Website
- Get Top Ranked at Google
- Get More Inquiries from Your Website
- Book More Weddings at Your Ideal Price
- Close More Sales, More Easily and Faster!
“Working with Chris Jaeger has helped us to sharpen and refine our Internet marketing strategy. We signed up for one of his monthly programs and are delighted with the results. Our website is now working very well! And our presence on the Internet has really increased, as have our sales! That is precisely what we wanted. Chris is always there to answer our questions, and consistently offers sound advice, especially for those of us who are not “techies.” He is knowledgeable, warm, and creative. We recommend him highly! - Norma Moutal & Mark Giller, Owners of One Heart Personalized Ceremonies
“Chris is the Real Deal and understands Internet marketing that actually delivers results. I am 100% dedicated to having the best online marketing for my business and Chris is a trusted “go-to” resource when it comes to Internet marketing for my music business.”- David Rothstein, Owner, DRS Music
"I asked Chris to review our website and Internet marketing and his analysis and recommendations were exactly what I was looking for. He didn't just give us broad recommendations, rather detailed notes, and detailed recommendations. The annotated screen-shots were very helpful. Now, it's time to get to work!" - Alex Karas, Owner, Enchanted Celebrations
“Chris, we just an OUTSTANDING month of sales. Our new site is a major improvement over our old site, couples love it, and we booked 12 jobs this month that I’m sure the new site contributed to. The new Internet marketing strategy you developed with us is working great. The inquiries are coming in and more importantly, they are turning into sales.” - Tracy Painter - Owner, Entertainment Tonite
If you want better results from your website and internet marketing call me or text me at (978) 325-2983.
If you are serious about building your wedding business call me or text me at (978) 325-2983.
If you want to optimize your online presence and make it easier for couples to find your business online (before they find a competitor) call me or text me at (978) 325-2983.
Don't have time for a phone call right now?
I look forward to speaking with you!
Book More Weddings
Build Your Wedding Business
Chris Jaeger is a 30-year veteran in the wedding industry helping wedding businesses book more weddings through better wedding business marketing. Those businesses marketing to brides and marketing to engaged couples who want to get better results from their internet marketing and want to get more inquiries from their website have used Chris' free 100+ Things You Can Do To Book More Wedding advice and learned how to reach more brides and how to book more weddings!