Properly using social media can help you grow your wedding business, but it can also tank your brand in less time than it took the Titanic to sink.
It’s important to be very careful about what you publish online – anywhere – but for today we’re talking about social media and specifically Facebook.
Here is our list of 6 “Third Rail” topics that you want to avoid on your Facebook business page.
- Controversial Issues
- Breaking News
These topics are almost certain to offend someone.
You may also want to be careful with these topics on your PERSONAL Facebook page, particularly if some of your new clients start following you there too.
For members of the International Association of Wedding Industry Professionals, here is some more helpful guidance related to social media and getting better results from your Facebook marketing.
Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.