You might be a seasoned sales pro and have years of marketing and selling to brides under your belt. Others are relatively new to the whole thing.

Whichever bucket you fall into the process of optimizing your sales system and sales presentations and closing more sales is a never ending process.

Over time it gets easier to close sales. It takes less time to close sales and your sale closing ratios get better.

One of my favorite people to read is Jeb Blount. I’m reading his Fanatical Prospecting book right now (I also have it on Audible).

If like me you are dedicated to ongoing self-improvement, this is definitely a book you should read.

Check it out and get a copy at Amazon.

People Buy You (Jeb Blount)


Chris Jaeger produces the BOOK MORE WEDDINGS NEWSLETTER and is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms.