Q: Chris, should we be concerned about optimizing our website for search engines other than Google?

A: When people in the wedding industry, focused on marketing to brides online, ask me this question (and hundreds have!), I tell them to focus on what Google wants, and generally speaking, that will work for the others.

In other words, if you get top ranked at Google, it’s very likely you will similarly rank well with Bing and Yahoo!.

Monthly Searches (as of August 2017)

1.8 BILLION – Google

500 million – Bing
490 million – Yahoo
300 million – Ask
200 million – AOL

Google attracts and controls 79% of the global search marketplace!

Do the other search engines matter?

The answer is YES.

While Google is way out front, the other numbers are still significant.

My advice: optimize for Google and chances are you will rank well with Bing, Yelp!, Ask, AOL, and the others. Actually, that has been my first-hand “in the trenches” experience.

“The Book More Weddings Tip of the Day helps me get better results from my Internet marketing. It’s a great resource for anyone in the wedding industry and I highly recommend it.” – Todd Hadaway, The Cover Girlz

“… good stuff, I’m learning something new in every issue. I’m always trying to grow our wedding business and optimize our Internet marketing, because that’s how brides find us. Keep up the good work! Thanks Chris!” – Bob Clarke, Bridal Gown Care

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Chris Jaeger produces Book More Weddings and writes the BOOK MORE WEDDINGS TIP OF THE DAY. He is the Founder and Director of the INTERNATIONAL ASSOCIATION OF WEDDING INDUSTRY PROFESSIONALS (IAWIP). He is a wedding industry marketing veteran with more than 20 years of experience marketing to brides and grooms. If you’re not getting the results you expected from your website or Internet marketing, or want to get better results, it might be a good idea to get an expert to REVIEW YOUR WEBSITE AND INTERNET MARKETING.

wedding associationThe International Association of Wedding Industry Professionals is focused on helping wedding professionals build their businesses more effectively and more profitably. As a member, we’ll help you…

  • Build your brand
  • Reach more brides and grooms
  • Get better results from your website and Internet marketing
  • Get more inquiries



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