I’m going to say something that might sound a bit odd. “I don’t care what your website looks like.” Why? Because I care more about what your website does. Unless you have money to waste, website design and Internet marketing is all about CONVERSION. It’s all about inquiries, phone calls, and ultimately sales. Your website is a virtual front-door to your business. It’s people’s first impression. It has to turn the brides and grooms who visit into sales. So yes, your website should appropriately present your business the way you want to, but it’s most important job is to generate leads that turn into appointments that turn into sales.
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