What is Phishing (and how to avoid identity hacks)

“Phishing” is a technique used by hackers, often using an email message, that attempts to trick you into doing something and thereby compromising your private information or gaining access to your PC. Phishing email messages may ask you to click on a link...

Selling to Brides and Grooms (Book Recommendation)

You might be a seasoned sales pro and have years of marketing and selling to brides under your belt. Others are relatively new to the whole thing. Whichever bucket you fall into the process of optimizing your sales system and sales presentations and closing more sales...

Marketing Communication: Using We vs. Us

I don’t know why some people do it, but I see it WAY TOO MUCH and it’s CRAZY. If you’re a single-person operator, like a wedding DJ, wedding photographer, or even a wedding planner, and pretty much a one-person company, stop using “we”...