Marketing to Brides Online at the 2016 Wedding MBA

Sporting my new red glasses at the Wedding MBA this year, with my colleague Bob Clarke, we had a great time in Las Vegas. The Wedding MBA is the largest event of its type in the wedding industry. Early-bird tickets are on sale for the 2017 Wedding MBA. Hope to see you...

It’s All About One Thing – Conversion

Let’s Talk About Conversion Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of...

“Social Proof” Will Help You Book More Weddings

If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials. Once you have, use them: at your website in your email signature (one or maybe two) in...

Does Your Website Pass the Google Mobile-Friendly Test

Having a mobile-friendly website is a very important variable in your Internet marketing strategy – and overall online marketing SUCCESS. I recently reviewed a Google Analytics account and more than 60% of the traffic was coming from either a smartphone or...