Marketing to Brides Online at the 2016 Wedding MBA

Sporting my new red glasses at the Wedding MBA this year, with my colleague Bob Clarke, we had a great time in Las Vegas. The Wedding MBA is the largest event of its type in the wedding industry. Early-bird tickets are on sale for the 2017 Wedding MBA. Hope to see you...

It’s All About One Thing – Conversion

Let’s Talk About Conversion Conversion is getting someone to do what you want them to do, typically when they visit your website, view your social media stream, or read one of your blog posts. Offline it might be responding to a post card or other type of...

“Social Proof” Will Help You Book More Weddings

If you’d like to get more inquiries from your website there are many things you can do. One that delivers BIG RESULTS is to put more effort into getting better testimonials. Once you have, use them: at your website in your email signature (one or maybe two) in...

10 Questions to Help You Close More Sales More Easily

If you want to close more sales, or close more sales more easily, your ability to control the sales interview is the “secret sauce.” Optimize the process by using questions. The formula is rather simple: 1) Ask questions 2) Listen 3) Respond 4) Listen some...
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